Traditional values, innovative solutions
Founded in 2005, our company is built on the heritage and values of its founder, Cathy Cruz Gooch, a third-generation Mexican American whose grandparents immigrated to the United States in the early 1900s.
Cruz Gooch started her entrepreneurial journey in 1985 when she launched Cruz Mexican Foods. Partnering with her husband, Harold, and her parents, she drew on her culinary background to create tortillas, burritos and tortilla chips for Minnesota retail stores and restaurants. By 1989, the company had expanded into 23 states.
A year later the company sold the Cruz brand and retail business to a public company. In 1993, Cathy Cruz Gooch launched Catalina Specialty Foods, and began building a successful foodservice tortilla brand. In 1997, the company was certified as a woman-owned minority business.
In 2005, Catalina Specialty Foods formed a strategic alliance with Cargill Kitchen Solutions to invest in a tortilla manufacturing operation: Catallia Mexican Foods. This strategic partnership allows us to better meet customers’ exact product specifications, and gives customers access to Cargill’s world-class risk management, culinary and product development resources.
A vision for the future
We are committed to producing the highest-quality tortillas in an environment that contributes to the success of our associates, customers and the community. We strive to be the business partner of choice for all of our audiences:
- To be a preferred place to work for our associates
- To offer exceptional service to our customers
- To demonstrate ease of doing business to our vendors
- To be an outstanding corporate citizen in our community
Core values at the heart of our business
Sharing our cultural traditions, Hispanic food expertise and 25 years of tortilla manufacturing experience, we work hand-in-hand with our customers to deliver authentic products and innovative solutions to meet today’s market needs. Our commitment to these values helps us make good on that promise:
- Customer-focused collaboration
- Industry-leading quality through systems, innovation and teammate empowerment
- High ethics and integrity toward all partners
- High food safety and personal safety standards